Maximizing the Effectiveness of Sales Training
There are many barriers to effective sales training. With so many resources (financial and time) spent on building and conducting trainings, we need to focus on ways to eliminate the barriers. Here are some areas to consider as you build your sales training to ensure its success. Look at our examples and use the guide to fill out the areas that apply to your business.
-
![kim mcavoy.jpg]()
Full ProfileKim McAvoy is the senior manager for ATD's Sales Enablement and Management topic areas. In this role she focuses on creating content and resources around management development, leadership, and all aspects of sales enablement including sales coaching, training, technology, and processes. She has over a decade of experience in managing global sales reps and training sales teams as well as clients. Kim has held leadership roles at start ups as well as consulting firms including Gartner (formerly CEB). Kim earned a Bachelor of Science degree in Finance from Miami University in Oxford, Ohio.
